

Digital Transformation is really important to the future of the DACH economies.īerlin has long been known for its start up scene. These companies have second generation family members who want to change the status quo and how business was done in the past to future proof their business. We speak to more and more family run Mittelstand companies every day in Slack. They employee more software engineers and developers than ever before. By 2022, 575 public services will have been digitised." Large automotive companies who would previously been thought of as manufacturing are now tech companies in their own right. In a recent article Springer cited "Digital transformation of the German public sector is embedded in a large-scale reform focussing on digitalisation and de-bureaucratisation of public services. Treat them differently have strategies for each market and figure out where you can land your initial footprint in each.ĭigital Transformation is on the management agendaĬompared to other European markets DACH can be known to be slow to adopt technology.

Whether that is a tech company in Berlin or a manufacturing company in Austria there is a lot of nuance within Austria, Switzerland and Germany. This does quite a disservice to a team that manages three vastly different cultures with ease on a day to day basis. We were often referred to as "The German Team". I wanted to share some of the learnings I've had during this time. This week was one of the bitter sweet ones where after 5 years of working with our DACH team I had to give away my Lego bricks and focus on another build. I've worked our DACH market for 5 years firstly as a sales rep, then managing our outbound BDR team and more recently as a sales manager. With that growth sometimes you have to give away some Legos. I do say it frequently (funnily enough many many times one conversation partner says 'Tschüs!' and the other repeats with 'Tschüs! and then adds 'Auf Wiedersehen!' which the first one repeats - in situations where you aren't close enough to only say tschüs, but Auf Wiedersehen would sound too formal.Slack is in hyper growth and continues to extend our footprint in EMEA sales. It's spoken language, not written not even for texting or emails.

I can't even say I've ever actually written that word. Saying tschüss with a short vowel sounds really rough to me, and when I hear that I know the other person is actually telling me 'Just leave already!' And whether to write it tschüs or tschüß wouldn't make much of a difference (devoicing of the end consonants) I usually say it with a long ü so writing it tschüss would be wrong. Message 5 of 907 August 2010 at 7:47pm | IP Logged
